![]() ![]() Two years later, a 17th US outlet opened in Las Vegas, Nevada. The Goldilocks store in Davao kicked off its Mindanao operations in 2002. ![]() Within the first 10 years of the new millenium, Goldilocks had several noteworthy achievements in terms of national and global expansion. In 1995, the Cebu commissary was established to serve the Southern Region. began in 1993, opening the doors for Filipino entrepreneurs to share in the growth of the brand. The succeeding decade was distinctly eventful for Goldilocks President and now Chairman, Mr. Today, it’s hard to imagine a major mall without a Goldilocks Store. The store was a great success in bringing the Filipinos’ favorite goodies to the community that more stores quickly opened in the Bay Area, San Diego, and Nevada.įollowing the success of this branch, the company opened stores in various locations within Metro Manila. In the 1970s the first Goldilocks store in the U.S. This eventually led to numerous catering opportunities for Malacañang functions that included the 1981 visit of Pope John Paul II for the beatification of Saint Lorenzo Ruiz. It was also in 1969 that Goldilocks began its catering business, companies like Philippine Airlines, Air Manila, Filipinas Orient and Monte de Piedad were the first to avail of this service. 2 years later, a 2nd store was opened in Mandaluyong and on the same year, the first commissary was set up beside the 3rd branch. Goldilocks customers were served “short orders” of sotanghon and pancit palabok, arroz caldo, fresh lumpia, ham sandwich, and halo-halo. Their continued success promoted the decision to open as a coffee shop (a novel concept then) one year later. 1st Day sales amounted to only ₱574.00 (or just over $10 in today’s economy). Today, it isn’t easy to imagine a major shopping center without a Goldilocks Store.On the sisters Milagros and Clarita opened a small bakeshop on a 70 sq m space on the ground floor of a 3-storied building on Pasong Tamo, it had 2 display cases and 10 employees to bake, cook, and pack several products. In 1984, Goldilocks opened their second branch in Vancouver, Canada, and in 1986, they established the first mall branch at SM City North Edsa.įollowing the launch of this branch, the company launched stores throughout Metro Manila. The bakeshop created bread buns, french bread, puff pastries, muffins, and sandwich bread to meet the demands of an expanding customer base. Soon after, Goldilocks would become a direct supplier to top-tier food conglomerates such as Mcdonald’s Philippines. The 1980s started with Goldilocks ready to meet industrial demands. This eventually resulted in numerous catering opportunities for Malacañang functions, including Pope John Paul II’s 1981 visit for the beatification of Saint Lorenzo Ruiz. Goldilocks also started its catering business in 1969, and the first customers were Philippine Airlines, Filipinas Orient, Air Manila, and Monte de Piedad. The brand opened a second store in Mandaluyong two years later, and the first commissary was established next to the third branch. “They served short orders” of ham sandwiches, sotanghon and pancit palabok, fresh lumpia, arroz caldo, ham sandwich, and halo-halo to Goldilocks customers. Their continued success prompted them to open a coffee shop one year later. The goal was to make it much easier for kids and their moms to remember the bakeshop’s name and represent good fortune and prosperity. Maria Flor, a third sister, suggested naming the company “Goldilocks,” after the character from a fairy tale. In 1966, two sisters, Clarita and Milagros, and their sister-in-law Doris decided to open a small bakeshop on Pasong Tamo Street in Makati.
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